Online retailer e-mail newsletters get 11% CTR

On average, consumers open 33% of e-mail ads from online retailers and unsubscribe at an annual rate of 9%, according to Forrester Research. Shoppers click through to retail sites at an average rate of 11%, and place an order at an average rate of 4.

On average, consumers open 33% of e-mail ads from online retailers and unsubscribe at an annual rate of 9%, according to Forrester Research. Shoppers click through to retail sites at an average rate of 11%, and place an order at an average rate of 4.3%.

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