Online travel bookings growing fast in India

Summary:Data released by the IAMAI indicates it’s not retail sites, job portals or matrimonial sites, but online travel bookings that are seeing the fastest e-commerce growth in India.

The Internet Economy Watch Report for the month of October 2012, released this week by the Internet and Mobile Association of India (IAMAI), indicated a significant growth of 31 percent in online booking of air tickets when compared with the numbers of October 2011.

The monthly Internet tracker by IAMAI is based on absolute numbers captured from various relevant sites. It encapsulates online usage for e-tailing, online travel, and vertical classifieds.

The number of air tickets booked online in October 2012 was 1.58 million compared to 1.21 million in October 2011. Online bookings on Indian Railways Catering and Tourism Corporation Web site,, witnessed year-on-year growth of 15 percent with 4.72 million bookings in October 2012, compared to 4.1 million the year before.

According to the data captured from prominent e-tailing sites in the monthly tracker, online visits to branded apparels and book segments increased by 19 percent and 26 percent, respectively, compared to the numbers of the corresponding month last year. A significant increase was registered in online user visits to the footwear segment, climbing to 4.32 million in October 2012 from 3.86 million in October 2011.

The report suggests a decline in the online purchase of jewellery, thanks to the ever-increasing gold prices. Online user visits to jewellery segment decreased from 2.45 million in October 2011 to 1.95 million in October 2012, a year-on-year fall of 20 percent.

There also are more people looking for jobs and spouses online. In October 2012, the number of resume uploads on job portals and profile uploads on matrimonial sites indicated a year-on-year growth of 30 percent and 21 percent, respectively.

While the number of resume uploads in October 2012 was 1.6 million, compared to 1.23 million in the corresponding month last year, the number of profile uploads on matrimonial Web sites was 0.82 million in October 2012 compared to 0.68 million October 2011.




Topics: E-Commerce, India


Swati Prasad is a New Delhi-based freelance journalist who spent much of the mid-1990s and 2000s covering brick-and-mortar industries for some of India's leading publications. Seven years back when she took to freelancing, India was at the peak of its "outsourcing hub" glory and the world of Indian IT, telecom and Internet fascinated her.... Full Bio

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