Optus has failed to silence Australian Football League (AFL) CEO Andrew Demetriou, with its case dismissed from court this morning.
Optus recently won a case against the AFL over whether it should be allowed to use its TV recording product, TV Now, to record free-to-air broadcasts of AFL matches.
However, shortly after, Demetriou made comments to the Herald Sun and Triple M accusing Optus as fielding a product that was as a means for people to steal content. He called for Optus customers to switch to Telstra, which AFL has granted a licence to rebroadcast AFL matches.
Optus fired back, seeking an interlocutory injunction against Demetriou in an attempt to prevent him from making what Optus saw as false and misleading claims.
That course of action appears to have failed Optus this morning, with Justice Richard Edmonds dismissing the injunction. Optus will also have to pay for all legal costs incurred by the AFL.
This won't be the last the court hears of the case, however, with the AFL, National Rugby League (NRL) and Telstra appealing the case. The hearing is scheduled for 14 and 15 March.
Josh Taylor contributed to this report.