Oracle acquires FatWire, aims to bridge marketing, CRM, e-commerce

Summary:The plan for Oracle is to take FatWire's applications and lump it into a customer experience line-up that will bridge multiple channels such as Web, mobile and social.

Oracle on Tuesday said it has acquired FatWire Software, which makes Web management software. Oracle's plan is to use FatWire's software to integrate marketing campaigns with its CRM and e-commerce applications.

FatWire's software is designed to manage and deploy online presence so companies can interact with customers and manage relationships.

The plan for Oracle is to take FatWire's applications and lump it into a customer experience line-up that will bridge multiple channels such as Web, mobile and social. FatWire counts Wal-Mart, Best Buy, Ford, and Pfizer among its key customers. Many of these customers are already Oracle ATG customers. Here's a look at FatWire's community server software:

According to Oracle, FatWire's tools will be linked to its Fusion middleware and business intelligence applications and complement the company's customer relationship management software, which was recently bolstered by the acquisition of e-commerce software player ATG.

The deal is expected to close in the middle of 2011.

Topics: E-Commerce, Browser, Enterprise Software, IT Employment, Oracle, Software

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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