Oracle buys BigMachines, fills sales automation void

Oracle said that it will integrate BigMachines CPQ with its marketing, sales, social and service clouds.

Oracle said it will acquire Big Machines, a company that provides cloud-based pricing and quote data for sales and orders.

Big Machines' cloud---CPQ for Configure, Price and Quote---automate sales orders with guides, dynamic pricing and workflow tools. The aim for Big Machines is to minimize errors and make the sales process more efficient and find the optimum pricing. BigMachines provides everything from product configurations to channel management and proposal tools.

Terms of the deal weren't disclosed.

Oracle said that it will integrate BigMachines CPQ with its marketing, sales, social and service clouds.

The move indicates that Oracle is moving more into Salesforce.com's turf.

BigMachines has about 275 customers including companies like Coca-Cola and ADP. Oracle's presentation on the BigMachines acquisition outlines the plan and how the deal fits together.

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