Oracle buys FatWire for CRM and e-commerce tie-in

Summary:The company has bought web management software firm FatWire, with a view to integrating its products with its CRM and e-commerce applications

Oracle said on Tuesday it had acquired FatWire Software, which makes web management software.

Oracle's plan is to use FatWire's products to integrate marketing campaigns with its CRM and e-commerce applications. FatWire's software is designed to manage and deploy online presence so companies can interact with customers and manage relationships.

The plan for Oracle is to take FatWire's applications and lump them into a customer experience line-up that will bridge multiple channels such as web, mobile and social media. FatWire counts Wal-Mart, Best Buy, Ford and Pfizer among its key customers. Many of these customers are already Oracle ATG customers.

For more on this ZDNet UK-selected story, see Oracle acquires FatWire, aims to bridge marketing, CRM, e-commerce on ZDNet.com.


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Topics: Tech Industry

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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