Oracle cobbles together social properties for Marketing Cloud strategy

Summary:Following up Adobe and Salesforce.com, among others, Oracle is fleshing out its own marketing cloud strategy.

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After three straight days of product upgrades, announcements, and webcasts, it's been a busy week for Oracle.

(And that doesn't even count the late-breaking news about a possible bid for the Los Angeles Clippers by CEO and sailing aficianado Larry Ellison.)

The latest development centers around Oracle's Marketing Cloud vision.

Unveiled by Oracle president Mark Hurd on Wednesday afternoon, the new platform relies on tying together all of the tech giant's major social media acquisitions in the last few years.

That group consists of BlueKai, Compendium, Eloqua, and Responsys.

This all leads into Oracle's newest cloud strategy component: the Customer 2 Cloud, a program tailored to enable Oracle customers convert on-premise applications to Oracle Cloud applications.

Reps for the Redwood Shores, Calif.-headquartered corporation ensured that Customer 2 Cloud should address common financial and technical challenges that Oracle HCM and CRM customers have faced when transitioning from on-premise software environments to Software-as-a-Service model.

On Tuesday , the Java owner launched the second version of its Solaris Unix operating system in three years, a product that depends heavily on the success of Oracle's own engineered systems and Exadata as well as OpenStack.

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Images via Oracle

Topics: Cloud, Enterprise 2.0, Enterprise Software, Oracle, Social Enterprise

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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