Amid, Oracle CEO Larry Ellison dropped an important tidbit about the agenda at OpenWorld next week.
While last year's edition of the annual powwow, this year the hardware giant is honing in on in-memory databases.
Specifically, we can expect to hear more about the new In-Memory Option for the Oracle database.
"Virtually every existing application that runs on top of the Oracle database will run dramatically faster by simply turning on the new In-Memory feature," Ellison boasted in the first fiscal quarter earnings statement. "Our customers don't have to make any changes to their applications whatsoever; they simply flip on the in-memory switch, and the Oracle database immediately starts scanning data at a rate of billions or tens of billions of rows per second."
An obvious target here is SAP, among other players in the data management and applications markets.
Ellison wasn't on the Wednesday's quarterly conference call. CFO Safra Catz revealed he was attending an "important race" in the America's Cup finals in San Francisco on Wednesday afternoon. Oracle is the primary sponsor of Team USA.
Races were later canceled for the day amid strong winds on the San Francisco Bay.
Oracle president Mark Hurd picked up the baton during the call with a few more notes about OpenWorld -- albeit nothing too revealing.
Contrasting Ellison's usual no-holds-barred personality on these calls, Hurd was more diplomatic in response to questions about major competitors, dancing around questions about SAP, Workday, and Salesforce.com.
Instead, Hurd kept things simple by noting there will be a "whole slew of product announcements" -- starting with Sunday evening's keynote set to be delivered by Ellison.
He also noted that approximately 60,000 people from 145 countries are expected to drop in at Moscone Center in San Francisco over the course of the show with another two million attendees checking in online.