Oracle snaps up social smarts with Vitrue acquisition

Summary:Hot on the heels of SAP's Ariba buy, Oracle is seeking to bolster its own cloud offerings with the purchase of social marketing company Vitrue

Late May is looking like acquisition season in the enterprise world. Following SAP's purchase of cloud business commerce network Ariba on Tuesday, Oracle is going on a more social path with the acquisition of Vitrue on Wednesday.

With offices scattered across the United States as well as a European hub in London, Vitrue offers its own cloud-based social marketing and engagement platform.

The acquisition looks like Oracle is trying to step up its game against one of its biggest competitors: social enterprise-loving Salesforce.com.

For more on this ZDNet UK-selected story, see Oracle getting some social cues with Vitrue acquisition on ZDNet.com.


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Topics: Tech Industry

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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