Oracle top CRM vendor with Salesforce.com No. 2, says IDC

Eighteen vendors had 63 percent of the CRM market with 170 vendors splitting the rest of the category.

The customer relationship management sector is highly fragmented---18 vendors with more than $100 million in revenue---but Oracle is the only one with double-digit market share, according to IDC data.

IDC defines the CRM market as applications that address marketing, sales, customer service and contact center. The global CRM market had revenue of $9.2 billion in the first half of 2011, up 13.2 percent from a year ago.

Among the key points (IDC didn't disclose in-depth vendor rankings):

  • Oracle had 13.2 percent of the CRM market in the first half. Oracle was the only CRM vendor with double digit market share.
  • Salesforce.com was No. 2 in the first half and delivered the best growth for the period---up 22.6 percent from a year ago.
  • Marketing, sales and customer service were categories with double-digit growth.
  • 18 vendors had 63 percent of the CRM market with 170 vendors splitting the rest of the category. Yes, folks that's 170 vendors.
  • Nuance Communications and Reynolds & Reynolds cracked the $100 million revenue mark.
  • SAP and NICE Systems grew faster than the market.

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