Oracle top CRM vendor with No. 2, says IDC

Summary:Eighteen vendors had 63 percent of the CRM market with 170 vendors splitting the rest of the category.

The customer relationship management sector is highly fragmented---18 vendors with more than $100 million in revenue---but Oracle is the only one with double-digit market share, according to IDC data.

IDC defines the CRM market as applications that address marketing, sales, customer service and contact center. The global CRM market had revenue of $9.2 billion in the first half of 2011, up 13.2 percent from a year ago.

Among the key points (IDC didn't disclose in-depth vendor rankings):

  • Oracle had 13.2 percent of the CRM market in the first half. Oracle was the only CRM vendor with double digit market share.
  • was No. 2 in the first half and delivered the best growth for the period---up 22.6 percent from a year ago.
  • Marketing, sales and customer service were categories with double-digit growth.
  • 18 vendors had 63 percent of the CRM market with 170 vendors splitting the rest of the category. Yes, folks that's 170 vendors.
  • Nuance Communications and Reynolds & Reynolds cracked the $100 million revenue mark.
  • SAP and NICE Systems grew faster than the market.

Topics: Oracle, Enterprise Software


Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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