Oracle unveils second Exadata machine; Ellison steps up data warehousing push

Summary:Oracle chief Larry Ellison unveiled the latest version of its Exadata data warehousing appliance on Tuesday and it's clear the company plans on increasing its data warehousing push.Ellison's Exadata Version 2 launch had three primary goals:Knock data warehousing rivals Netezza and Teradata;Show that Oracle wasn't going to let IBM punch Sun anymore;And illustrate some of the logic behind the Sun acquisition.

Oracle chief Larry Ellison unveiled the latest version of its Exadata data warehousing appliance on Tuesday and it's clear the company plans on increasing its data warehousing push.

Ellison's Exadata Version 2 launch had three primary goals:

The first Exadata machine was launched in partnership with HP. This go round Exadata was built by Sun Microsystems (statement). The move made sense given Oracle's purchase of the company. The Exadata Version 2 launch also gave Sun executive vice president John Fowler an excuse to show off its the company's FlashFire technology.

Oracle's big sell is that Exadata Version 2 "was designed for online transaction processing and data warehousing," said Ellison. Running online transaction is "something Netezza can't do at all" and "something Teradata can't do at all," he added.

Ellison also added that Oracle is installing Exadata machines "within the Teradata installed base."

As for IBM, Ellison said that Exadata 2 can do faster processing at a much lower cost than Big Blue. Ellison also knocked IBM's fault tolerance and other features relative to the Exadata machine.

And.

The overarching message here is that Oracle plans to take Sun's hardware business and create high margin specialized systems for tasks like data warehousing and data crunching.

Here are some selected slides from Ellison's talk:

A look at the pricing information:

Topics: Software, CXO, Data Centers, Data Management, Enterprise Software, Hardware, Oracle, Storage

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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