"One key benefit of [Platform as a Service] is inherent in the value of components and platforms. We might call this the peanut butter principle. It's easier to make a peanut butter sandwich if you don't have to grow and grind your own peanuts, grow your own wheat, and bake your own bread. Leveraging proven, tested, components that others have created can be faster than building them from scratch.... the biggest issue with SOA is the lack of a WIIFM -- a what's in it for me.' There is little to moitvate an internal developers to create usable components. In the platform world, however, the motivation is money: the creation of a component that will enter a publicly available library to be sold."
- Joe Weinman, author of Cloudonomics
(Thumbnail PB&J photo: Wikipedia.)