Palm repositions itself

Palm plans a $100m ad campaign showcasing the myriad software apps for handhelds - all of which rely on Palm's OS

Handheld king Palm will announce later today its intention to position itself as the principal provider of operating systems for handheld devices, rather than as just the supplier of the hardware.

The company will unveil an ambitious $100m US advertising campaign that will span television, radio, national magazines, newspapers and the Internet.

Full story to follow.


You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
See All
See All