PayPal, Facebook team up on ad, developer payments

Summary:The deal will incorporate PayPal services into parts of Facebook's advertising and developer systems

PayPal and Facebook on Thursday announced a 'strategic relationship' that would incorporate PayPal services into parts of Facebook's advertising and developer systems.

Under the deal, advertisers would be able to use PayPal to pay for Facebook, and users would be able to use the payment service to buy Facebook Credits, which in turn allows them to pay for virtual goods within the social network.

In an earnings call in January, eBay said it was seeing "exceptional performance" by PayPal, citing increased global presence and more than $20bn (£13bn) in total payment volume for the quarter.

Facebook and PayPal noted that the deal makes it easier for advertisers, particularly small international companies, to run ad campaigns on Facebook.

For more on this story, see PayPal and Facebook partner on ad, developer payments on ZDNet.com.

Topics: Networking

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