PayPal has unveiled a new Here reader that includes payment support for Microsoft Surface and other Windows devices. PayPal also announced plans to launch an EMV-compliant Here reader in the US market later this year.
In a blog post detailing the new reader, Brad Brodigan, the VP and GM of PayPal Retail, said small businesses using the Windows platform can utilize the PayPal Here SDK and an upcoming app to begin accepting payments.
So far it looks like PayPal Here compatibility will become available for the Surface Pro 3 tablet, the Lumia 830 and 635 smartphones, as well as other devices operating on Windows 8.1.
Microsoft and PayPal also plan to work with ISV partners including Canvas and iConnectPOS to develop custom business apps for the Windows SDK platform.
The partnership between PayPal and Microsoft is important on multiple fronts. For starters, the PayPal Here and Microsoft Surface connection revolves around courting small businesses. Microsoft wants to target SMBs --- as well as enterprises --- with the economic case for having a combined PC-tablet. PayPal wants access to Microsoft's massive developer base, which has 20,000 focused on payments alone.
"The Windows developer network is huge," said Brodigan, who added the two companies will expand globally too. Meanwhile, both Microsoft and PayPal need to upend rivals such as Apple and Square in the SMB market.
At a lunch in New York, Amy Berend, owner of Bridal Boutique, a Lewisville, Texas bridal store, said a pilot with Surface, PayPal and iConnectPOS has helped sales by closing more dress purchases. "Moving women out the door was the biggest problem," said Berend, who noted that mobile checkout improved logistics in her 9,000 square-foot store.
Fewer details were released in regard to the forthcoming the EMV reader. Short for Europay, MasterCard, and Visa, EMV is a payments standard in which tiny computer chips are embedded into credit cards to create a unique impression that's difficult to counterfeit and relatively impervious to the hacks of fraudsters, especially when compared to the magnetic stripe that's still commonly used in the US.
PayPal's Brodigan said in the blog post that the reader will support iOS, Android and Windows, as well as contactless transactions that connect to devices via Bluetooth.
PayPal Here competitor Square will also release an EMV chip-card reader later this year.