PC market in Europe, Middle East and Africa grew 19% in 2004

The EMEA PC market remained strong in Q4 2004 providing the finishing touches to the healthy rebound observed during the year. In line with forecasts, PC sales recorded 17.

The EMEA PC market remained strong in Q4 2004 providing the finishing touches to the healthy rebound observed during the year. In line with forecasts, PC sales recorded 17.2% growth in Q4 2004 compared with Q4 2003 in Europe, the Middle East, and Africa (EMEA) according to IDC, and leading to a solid 19% for the year with close to 60 mln PCs shipped in the region. The market continued to benefit from a strong euro, portable adoption, and commercial investment. Aggressive pricing also helped fuel growth.

In terms of geographies, most countries across Western Europe posted healthy double-digit results leading to a solid 15% overall while the CEMA region continued to contribute increasingly to overall EMEA growth, with both Central Eastern Europe (CEE) and the Middle East and Africa (MEA) recording over 20% growth year on year. The UK market performed well at 16%, Germany recorded softer results, affected by lower business investment levels but France and Southern European markets-Spain, Italy, Portugal returned to high growth rate levels and Norway and Sweden also enjoyed a major rebound. Growth in CEE and MEA was driven by continued strength in the Russian, Turkish, and South African markets.

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