Pentax Optio W90 will soon be available in bright orange

Summary:Apparently two color options (green and black) just weren't enough for the Pentax Optio W90, which will soon become available in orange.

Apparently two color options (green and black) just weren't enough for the Pentax Optio W90, which will soon become available in orange.

If you are wondering why Pentax has suddenly decided to splash a bright orange hue onto that aluminum-alloy panel, the reasoning is that orange is a "standard color for outdoor goods," so it should match the rest of your outdoor accessories as well. I don't have many orange outdoor products so that explanation seems a bit far fetched, but at least this way it can't be camouflaged and risk being lost in the woods. It would also certainly be easier to spot when bringing it underwater.

While it sort of looks like a pumpkin, it's definitely brighter and shinier than the previous two color options. It's so flashy that it's almost too much, but being a rugged compact camera, Pentax can get away with it.

The 12-megapixel Optio W90 in orange will launch next month for $329.95.

Topics: Telcos

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Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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