PeopleSoft eStore to integrate Kana’s online customer communication solution
Integration
helps companies build real-time relationships with customers via online
communications
PeopleSoft eStore will
integrate US-based Kana Communications online customer communications software
products, enabling eBusinesses to build real-time relationships with customers
via e-mail.
PeopleSoft eStore
allows companies to market and sell products over the Internet. PeopleSoft eStore integrates tightly with
the PeopleSoft Supply Chain Management suite, providing customers with an end-to-end PeopleSoft eBusiness solution quickly and cost-effectively.
“The Kana
platform is an essential customer relationship-building solution,” said Mike
Frandsen, vice president and general manager of the supply chain management
division at PeopleSoft. “It allows
PeopleSoft eStore customers to manage inbound customer information and to
develop highly focused marketing initiatives.”
Kana’s
products and services help eBusinesses manage high volumes of inbound and
outbound e-mail and Web-based communications, as well as facilitating the
delivery of specific and personalized information to each customer. Automated and artificial intelligence
technology ensures the application scales to meet the most demanding enterprise
requirements, while the dynamic customer database provides a way to store
customer information, identify needs and proactively target individuals with
personalized messages.
“PeopleSoft
understands that delivering comprehensive and integrated online customer
communications is mission-critical for any eBusiness today,” said Michael
McCloskey, CEO of Kana Communications.
“With Kana, PeopleSoft underscores their commitment to providing
feature-rich eBusiness applications.
With its integration to the PeopleSoft eBusiness backbone and with its
business intelligence functionality, PeopleSoft eStore also provides companies
access to important transactional and analytic content, while ensuring a superb
end-user experience as well.”
PeopleSoft
eStore integrates seamlessly with the PeopleSoft Supply Chain Management suite,
giving companies real-time access to pricing, inventory availability, and order
fulfillment, as well as order, shipment, and delivery status. In addition, PeopleSoft eStore includes
integration to Enterprise Performance Management, PeopleSoft’s business
intelligence solution, to enable organizations to identify strategic sales
opportunities. PeopleSoft eStore also
offers traditional Internet storefront application functionality, such as
customer self-service, allowing buyers to view order history and preferences,
and product merchandising and marketing functionality for targeted promotional
campaigns.
About Kana Communications
Kana Communications (NASDAQ: KANA) is a leading
provider of online customer communications solutions for electronic direct
marketing, e-commerce and online customer service. The company develops, markets and supports an integrated suite of
e-business infrastructure solutions that allow companies to manage high volumes
of inbound and outbound e-mail and Web-based communications, while facilitating
the delivery of targeted and personalised information to each customer. The
company has more than 130 customers including ten of the top 20 most visited
sites on the Internet. Kana Communications is based in Palo Alto, California,
with offices Worldwide. For more information about the company, please visit
Kana’s website at http://www.kana.com.
About PeopleSoft
PeopleSoft (NASDAQ:PSFT) is a
world leader in enterprise application software. PeopleSoft in Asia provides
eBusiness and analytic applications for human resource management, financials,
distribution, and supply chain, along with a range of industry-specific
solutions. For more than 3,000 customers, PeopleSoft applications offer greater
flexibility, rapid implementation, scalability across multiple databases and
operating systems, and lower cost of ownership. Customers include some of the
largest multi-national organisations in the world, as well as small and medium-size
businesses. Headquartered in Pleasanton, California, PeopleSoft
(www.peoplesoft.com) employs more than 6,000 people and had 1998 revenues of
US$1.3 billion.
PeopleSoft began operations in
Asia Pacific in 1993 and now has offices in Sydney, Melbourne, Canberra, Perth,
Brisbane, Adelaide, Auckland, Wellington, Singapore, Hong Kong and
Malaysia. Its customers include AAP,
AMP, Alcoa, Australian National University, Australian Stock Exchange, Coles
Myer, Department of Defence, Eastern Energy, Ford, Foxtel, John Fairfax
Holdings, Loy Yang Power, National Mutual Health Insurance, NZ Police, NZ Post,
NZ UNITEC, Reserve Bank of Australia, Reding Paper Products, Transfield Pty
Ltd, University of NSW, WA Department of Education and WA Petroleum, Hewlett-Packard,
Citibank, AMD, DBS Bank, PSA Corporation, Singapore Ministry of Finance,
Morrison Express, SingTel, StarHub, Tenaga Nasional, Telekom Malaysia and Swire
Properties.