Pinterest diving deeper in e-commerce with buyable pins

The digital scrapbooking site has already tapped some growing infrastructure partners on similar business growth trajectories as Pinterest itself, such as e-commerce software providers Shopify and Demandware.


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Pinterest is widening its net to draw in more revenue with the debut of "Buyable Pins," a new e-commerce ploy that could solidify the social network as a digital storefront.

Much like saving virtually any image online to Pinterest boards, the idea behind buyable pins is quite simple. Consumers will be able to buy goods directly from Pinterest listings designated with blue price tags.

The opportunity to forge special alliances and deals with retailers worldwide could be almost endless for Pinterest, which has already inked some deals with department store stalwarts such as Macy's, Neiman Marcus and Nordstrom.

Nevertheless, it's still more of an advertising model-like approach, meaning smaller retailers could possibly take advantage of this gateway as well.

On a tech level, the San Francisco-based company has already tapped some growing infrastructure partners on similar business growth trajectories as Pinterest itself, such as e-commerce software providers Shopify and Demandware.

But Pinterest obviously has bigger plans on the near horizon, promising Apple Pay support is in development.

Other social networks have tried similar e-commerce experiments before. For example, Twitter tried to establish itself as a one-click, direct link to the endless online megastore that is Amazon through the use of the hashtag "#AmazonCart."

But a big difference (and likely edge) for Pinterest is that the digital scrapbooking platform not only already resembles many e-commerce sites out there, but retail (regardless if its camping gear or wedding gowns) is one of the biggest vertical reflected among the billions of pins saved to the site all the time.

Buyable pins are scheduled to launch in the United States first on Pinterest iPhone and iPad apps within the next few weeks. An Android deployment is promised to follow later at an unrevealed date.

Curiously, the desktop release -- also promised in a future unknown release -- will trail the initial mobile rollout, possibly reflecting both Pinterest's long-term business outlook and general mobile commerce trends going forward.

For a closer look at Pinterest's buyable pins, check out the promo clip below:

Image via Pinterest

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