First, they should really, really think about physical objects such as stansions that will help with crowd control.
But what really jumps out at me is the amount of interference AT&T Mobility will run for in-mall stores whose landlords bitch and moan about why these stores are going to close for 90 minutes beginning at 4:30 p.m. on June 29.
And once the rush starts at 6, the AT&T Mobility mall stores will stay open until 10 p.m.
You know what? That's not long enough. They should stay open until the last - what was the name of that device again, oh yea, iPhone- is sold out.
Or maybe the 10 p.m. closing assumes that all AT&T Mobility stores will sell out of the thingie and then it might be time for everyone still on line and cool their jets?