In May, Apple CEO Tim Cook said, "Our teams are hard at work on some amazing new hardware, software and services that we can't wait to introduce this fall."
That could mostly cover the iPhone update Apple made last month, iPad and Mac updates we're expecting on Tuesday, as well as the updates to iOS 7, Mac OS X Mavericks, and iCloud that have already been announced. However, Cook tantilized Apple buyers a little bit with the word "introduced."
Was he simply talking about unveiling product updates or introducing something new? In Apple's Q2 earnings call with Wall Street, Cook also teased "the potential of exciting new product categories" as part of Apple's future. And then, of course, the for the October 22 event was titled, "We still have a lot to cover". Would Apple have done that kind of foreshadowing if this event was merely about iPad and Mac updates? It seems unlikely.
So, that begs the question of what new product Apple might unleash on the world today. The top three candidates according to the scuttlebutt in the tech press throughout 2013 are a smartwatch (a.k.a. "iWatch"), an Apple-branded HDTV set with a gesture and/or voice interface, or a 5- or 6-inch phablet.
While it's still possible that Apple could be working on all three products but none of them are ready to announce yet, the tagline on the invite has righfully piqued curiosity for something new. With that in mind, let's take a vote.
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