"The availability of cellular-phone models and rate plans varies according to where someone lives in the U.S.," notes Srinivasan Jalakandapura, lead architect at OneSoft. As a result, ePhones needed to be able to serve up customized pages to its Web-site visitors, based on their locations.
Also, wireless rate plans can change quite rapidly, can the need for related Web content, such as seasonal promotions. EPhones needed to be able to reflect those content changes on its Web site as soon as they occur.
EPhones also wanted to offer co-branded sites to partners, a business model that founder, chairman and CEO Mike Merrill dubs "e-franchising." The "e-franchisers" are small regional dealers that want a Web presence but don't have the resources to build sophisticated sites of their own.