Pressin' all the right buttons

Summary:A brick-and-mortar cellular-phone distributor faces special challenges as it went ahead with plans to adopt e-commerce solutions. Two years later, during ePhone's first Christmas season, on-line sales boosted revenues US$300 000.

At the start of 1999's holiday season, OneSoft enabled Microsoft Passport on the ePhones site. That feature lets shoppers enter person al checkout data, including name, address and credit-card information, only once, instead of each time they shop from the site.

The ePhones site generated $300,000 in sales during the month of December alone. EPhones asked OneSoft for more traffic capacity and received twice its original allotment within two days.

Topics: E-Commerce, Mobility, Reviews, Telcos

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