Profiling the On-Demand Media Consumer

Arbitron and Edison Media Research track online broadcasting, Internet usage and consumer media trends and conducted about 2000 telephone interviews in January 2006 to develop a profile of the “On-Demand Media Consumer.

Arbitron and Edison Media Research track online broadcasting, Internet usage and consumer media trends and conducted about 2000 telephone interviews in January 2006 to develop a profile of the “On-Demand Media Consumer.” Here are some of their findings:

On-Demand Consumer Behaviors

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Ownership of On-Demand Devices Growing

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Affluent Consumers Lead On-Demand Consumption

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Commercial Skipping in Recorded TV Programming Gaining Traction
See my post “DVRs disrupting upfronts

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What is your favorite on-demand device? Join the conversation: “Talk Back” below to share your on-demand media consumption strategies.

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