Project Canvas will launch as YouView

The broadband service, which will allow viewers to stream or download TV content, will adopt the name when it goes live in 2011

Broadband TV service Project Canvas will be launched under the brand name YouView when it goes live next year.

The brand name for the subscription-free TV service was revealed today by the Project Canvas partners — Arqiva, the BBC, BT, Channel 4, Channel Five, ITV and TalkTalk.

When the service launches in the first half of next year, it will enable users to stream or download the previous seven days' TV shows through a broadband connected set-top box that also connects to a TV.

For more on this ZDNet UK-selected story, see Project Canvas to launch as YouView on silicon.com.

YouView interface image

How the YouView interface will look Photo credit: PA/Geoff Caddick

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