Qualcomm launches smart watch into retail space

Summary:From Cyber Monday on December 2, consumers can get their hands on Qualcomm's Tog smartwatch.

Screen Shot 2013-11-18 at 14.00.32
Credit: Qualcomm

Qualcomm has announced the availability of the Tog smartwatch, a gadget the firm says will "transform the wearable device" industry.

The chip maker's wearable tech offering, the Tog smartwatch, will be able to connect to Android smartphones in order to allow wearers to extend the functionality of their phones to their wrists. The Tog contains Mirasol display technology which utilizes reflective display technology to keep the display clear even in bright sunlight, WiPower LE technology for wireless charging on the go, and also come equipped with wireless stereo headphones that let you listen in through Bluetooth -- and without the need for wires.

In addition, the smartwatch uses Bluetooth to let wearers accept or reject calls, view text messages and meeting alerts, and selectively receive notifications from their smartphones to their wrists. In addition to this smartphone functionality, the smart watch is preloaded with weather notifications and stock applets. The chip maker says that the Tog is capable of running for days on a single charge.

The smartwatch can connect with smartphones running 4.0.3 and above, although Android 4.3 Jelly Bean preferred.

Dr. Paul E. Jacobs, chairman and chief executive officer of Qualcomm said:

"Like a traditional watch, Toq displays information at a glance with no on/off switch. And paired with a smartphone to receive notifications and content, it allows the watch to seamlessly merge our physical and digital lives. Leveraging these and other industry-leading technologies, we and our partners will enable new product opportunities and consumer experiences."

The Tog starts at $349.99 and will be available on Dec 2 through Qualcomm's Tog website.

Topics: Innovation


Charlie Osborne, a medical anthropologist who studied at the University of Kent, UK, is a journalist, freelance photographer and former teacher. She has spent years travelling and working across Europe and the Middle East as a teacher, and has been involved in the running of businesses ranging from media and events to B2B sales. Charli... Full Bio

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