Reader: here's the inside story on Comcast truck "repaints"

Back on Thursday, I wrote a post riffing on the meaning of the fact that Comcast has apparently been painting some of their trucks with Comcast Digital Voice marketing messages.I surmised that repaints were indications-if not evidence- that Comcast is pumpin' up the jams on the voice (don't call it VoIP) component of their bundled broadband service offering.

comcastdigitalvoicetruck1.jpg

Back on Thursday, I wrote a post riffing on the meaning of the fact that Comcast has apparently been painting some of their trucks with Comcast Digital Voice marketing messages.

I surmised that repaints were indications-if not evidence- that Comcast is pumpin' up the jams on the voice (don't call it VoIP) component of their bundled broadband service offering.

Or, to put it another way, repainting your trucks can be a PITA, but if marketing priorities dictate this needs to be done...

That was my thinking 'til I received this email from a reader who implies he is a Comcast employee with an understanding of the dynamics at work here.

Preferring to remain unnamed, he writes:

Just ran across your article about Comcast repainting trucks.  Though I am not speaking in any official capacity, I can give you the bit I do know.

We use a vinyl wrap that isn't all that labor intensive and can be removed, from what I understand, in about 10 minutes.  It does take several hours to install becuase of the huge surface area of our vans.

It's similar to what almost all NASCAR teams use to 'paint' their cars every weekend.

We are committed to digital voice, but we didn't repaint all our trucks.  If you happen to see one of the black ones which is covered more thoroughly, take a close look and you'll see where the wrap covers up factory badges (Ford, Chevrolet, etc.).

In other words, this guy is saying that although this project has been labor-intensive, it is not repainting as such.

IMHO these "vinyl wrap" undertaking on Comcast trucks show an enhanced prioritization for Comcast Digital Voice.

Concept is easy to grasp: company truck as rolling billboard.

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