Doc did a column a while back wherein I whined about the poor paper choices many organizations make when printing out documents. I made the point that using high-quality paper is worth the extra cost if it makes a good impression on customers or employees.
Several people wrote in on that entry, suggesting that instead of printing at all, it would be worth looking at Dropbox. As many of you know, Dropbox lets people bring their docs, photos, and videos everywhere and share them easily. The service has more than 45 million users in 175 countries saving one billion files every three days. Dropbox was founded in San Francisco in 2007 by Drew Houston and Arash Ferdowsi.
Doc loves Dropbox and services like it, and agrees that for many projects a PDF file or native Office file can be just as effective (or maybe more so) than a printed version. But, for many things, print is still the vehicle of choice, like it or not.
And I stick by my original point, which is that if it's worth printing, it's worth decent paper to put it on.