RealNetworks previews media cloud service

Unifi represents one of the first product launches for RealNetworks under CEO Rob Kimball.

CES 2011

RealNetworks has begun to preview its cloud media service dubbed Unifi.

The preview, highlighted at the Consumer Electronics Show, is part of the Unifi rollout effort. RealNetworks said that Unifi will launch in early 2011.

In a nutshell, Unifi aims to keep track of all of your photos, videos and music across multiple platforms. The cloud service, which runs on Amazon Web Services, will synchronize your media housed on multiple devices.

More importantly, Unifi represents one of the first product launches for RealNetworks under CEO Rob Kimball. Unifi will catalogue and organize content.

Also see: RealNetworks CEO Kimball has a master plan (and it revolves around SaaS)

Overall, RealNetworks could have a hit with Unifi. Indeed, there are few options for folks that want one digital content library across multiple devices. Most efforts lock you into one platform.

Unifi will begin a public beta this quarter and launch commercially in the first half of the year.

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