A tech company -- let alone a software giant -- is almost nothing without an app store these days. The latest player to launch its own digital marketplace is Red Hat.
Enter the OpenShift Marketplace, aimed at customers of all sizes from small businesses to the enterprise.
Red Hat touted that the OpenShift Marketplace hosts a breadth of add-on productivity offerings, for managing databases, email delivery services, messaging queues, application performance monitoring and more.
Some of the other familiar names already showcasing their works in the OpenShift Marketplace include MongoLab, New Relic, and ClearDB, among others.
Much like other app marketplaces, the idea here is to give third-party developers and collaborators some time in the spotlight.
Such a strategy both reinforces Red Hat as a team player (ever important for an open source purveyor such as itself) as well is promotes the image of an all-inclusive, one-stop shop in an age when reducing (if not eliminating) hassles in setting up software and hardware is demanded more than ever.
The Marketplace debut is one of the first introductions we can expect from Red Hat and its industry partners this week as the four-day 2014 Red Hat Summit kicks off in San Francisco on Monday.
The OpenShift Marketplace itself is scheduled to roll out across all availability regions of the OpenShift Online public Platform-as-a-Service within the next few weeks. Interested vendors can try out a preview version by contacting Red Hat directly.
For a closer look at the OpenShift Marketplace, check out the promo clip below: