Reliance Industries plans on price-cut strategy in India 4G rollout

Summary:The Indian conglomerate aims to offer a US$90 4G device, as it looks to launch LTE services in New Delhi and Mumbai by year-end.

Reliance Industries Limited (RIL) is banking a price-cut strategy as it gears up to launch 4G services in India's two biggest cities.

The conglomerate aims to offer a 4G device under US$90 (5,000 rupees) and is in talks with Samsung and others to source for handsets and other devices, according to Reuters reported on Sunday.


The rollout will start in Mumbai and Delhi and eventually span hundreds of cities across the country, the report noted.

However, RIL could face further challenges as India's 4G allocated spectrum at 2300 Mhz is not compatible with many popular devices, such as the iPhone, iPad, or Samsung Galaxy S4.

RIL, owned by India's richest man Mukesh Ambani, and Samsung both declined to comment on the plans, according to Reuters.

Earlier this month RIL's sister company  Reliance Jio Infocomm signed a US$2 billion deal to share telecom tower infrastructure with mobile carrier Reliance Communications, as well as a deal to lease international bandwidth from India's biggest telco, Bharti Airtel.

So far, only one telco Bharti Airtel has launched 4G services in the country--in the regions of Kolkata, Bengaluru and Pune.

Topics: Mobility, India, Networking, Telcos


Mahesh Sharma earned his pen licence in his homeland, where he covered the technology industry for ZDNet, SMH, Sky Business News, and The Australian--first as an FTE, and later as a freelancer. The latter fueled his passion for startups and empowered a unique perspective on entrepreneurs' passion to solve problems using technology. Armed... Full Bio

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