Report: LivingSocial cutting 400 jobs to improve profit margin

Summary:LivingSocial is reportedly cutting approximately 10 percent of its workforce to maintain profitability.

The daily deal bubble is bursting. First, Groupon is having leadership troubles (amid other problems) with rumors that the CEO is being forced out.

Now, one of its prime competitors, LivingSocial, is reportedly laying off approximately 400 of its employees to maintain profitability.

Initially reported by the Washington Business Journal, AllThingsD is now reporting that it has confirmed that the online marketplace is cutting its workforce back by roughly nine to 10 percent in an effort to maintain -- or at least generate -- a profit.

Bloomberg added that Eric Eichmann, president of the international business unit, is also departing the company.

Given that, unlike Groupon, LivingSocial is not a public company, we don't have exact knowledge of the financials of the company.

However, given that the daily deal craze has died down considerably in the last two years, it makes sense that the Washington, D.C.-based operation needs to restrategize its business model going forward. So don't expect LivingSocial to declare an IPO anytime soon.

According to AllThingsD's report, less than half of the pink slips were handed out at the D.C. offices, mostly within the customer service, editorial and administrative units. The rest of the layoffs occurred at other LivingSocial offices worldwide.

Topics: Tech Industry, E-Commerce, IT Employment

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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