Business
Research market shares
According to Morgan Stanley, combined TNS and GfK would have 14% of the global market research business, trailing Nielsen’s 18% but ahead of IMS in third place at 8%, and WPP, at 7%. After that, no other company has a share of more than 3%, leaving significant room for consolidation.
According to Morgan Stanley, combined TNS and GfK would have 14% of the global market research business, trailing Nielsen’s 18% but ahead of IMS in third place at 8%, and WPP, at 7%. After that, no other company has a share of more than 3%, leaving significant room for consolidation.