Ricoh 'eco-board' powered by solar AND wind technology

Summary:I used to think it was cool that the Ricoh billboard in New York's Times Square was lit up with solar power. Now the company has gone and one-upped itself across the pond in London, where it has installed its first "eco-board" -- a billboard that is completely powered by solar and wind technologies.

I used to think it was cool that the Ricoh billboard in New York's Times Square was lit up with solar power. Now the company has gone and one-upped itself across the pond in London, where it has installed its first "eco-board" -- a billboard that is completely powered by solar and wind technologies.

The technology greets drivers on the M4 motorway, which runs from London out to the Heathrow airport. ITs power source includes 96 solar panels and five wind turbines. Obviously, it is a marketing plug that shows that Ricoh is walking the walk when it comes to corporate sustainability. It definitely makes a statement.

However, this IS an imaging company, so one might imagine that MAYBE Ricoh could help other companies interested in similar messaging approaches. But I'm just extrapolating.

Topics: United Kingdom, Software

About

Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News. She started her journalism lif... Full Bio

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