I used to think it was cool that the Ricoh billboard in New York's Times Square was lit up with solar power. Now the company has gone and one-upped itself across the pond in London, where it has installed its first "eco-board" -- a billboard that is completely powered by solar and wind technologies.
The technology greets drivers on the M4 motorway, which runs from London out to the Heathrow airport. ITs power source includes 96 solar panels and five wind turbines. Obviously, it is a marketing plug that shows that Ricoh is walking the walk when it comes to corporate sustainability. It definitely makes a statement.
However, this IS an imaging company, so one might imagine that MAYBE Ricoh could help other companies interested in similar messaging approaches. But I'm just extrapolating.