RIM already slashing PlayBook sales by more than half

Summary:RIM, best known for the BlackBerry handsets, has slashed internal sales targets for its PlayBook tablet by more than half, according to DigiTimes.

RIM, best known for the BlackBerry handsets, has slashed internal sales targets for its PlayBook tablet by more than half, according to DigiTimes.

RIM had initially come up with an internal sales target of some 2.4 million for the tablet prior to its launch in mid-April, but according to Taiwanese supply chain sources this has now been downgraded to 800,000-900,000 units.

RIM has seen strong launch-day demand for the PlayBook, selling some 40,000 to 50,000 units, but following this initial boost sales seem to have slowed down significantly. However, despite lukewarm sales, the PlayBook remains one of the biggest tablet players outside of Apple's iPad. Other players such as the Motorola's Xoom, Acer's Iconia, or Asustek's Eee Pad Transformer see some 100,000 to 200,000 units per month.

RIM still has one ace up its sleeve for the PlayBook - models featuring 3G, LTE and WiMAX support are coming in the third quarter and these could help to boost sales.

Topics: BlackBerry, Enterprise Software

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.Adrian has authored/co-authored technic... Full Bio

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