River Registration Run?

Marty Schwimmer has Some URGENT Free Advice For Companies That Provide RSS Feeds:

I wonder if people might get it into their heads that registering a domain name in the form [media brand name]RIVER.COM might be a good idea. 

It might therefore be worth the $7 were you to register your RSS name plus RIVER and -RIVER today.

Remember last year's flap about podcast feed RSS hijacking?  I'm concerned about that kind of scenario in this context as well.  In addition to the progression Marty alludes to:  from cybersqatting to typosquatting to...river rafting?

Meanwhile, Kevin Heller emailed me the link to this neat little tool in the Google Web Toolkit.  I have no idea what it's called but it will mobilize any site, including or omitting images at your option.  Here's its version of Lawgarithms.