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Business

Rome wasn't built overnight, and neither is a software shop

Here, we give you the real life drama of starting up a SME. From simplest ideas to the realization of dreams, let us follow the path of those who have trended the uncharted waters of building a SME and yet, live to tell the tale.
Written by Lim Boon Keong, Contributor
Here, we give you the real life drama of starting up a SME. From the simplest ideas to the realization of dreams, let us follow the path of those who have treaded the uncharted waters of building a SME and yet, live to tell the tale.

Let the story unfold.

How it all started
Sometime ago, on the cusp of the new millennium, a group of young men gathered around the neighborhood coffee shop and fast food joints to talk about issues with regards to how to make money from computer technology services. Current technology trends were dissected, a company’s accountability to the clients, project management problems and remunerations were trashed out and discussed openly and without reservations. Heated arguments soon followed without any bloodshed.

A niche was found
And out of the heat, a niche was discovered. It was found that even though there is a huge demand for applications that are tailored to a company’s business needs, there are not enough developers within the company to create one. Neither does the company see the ‘cents’ of hiring highly-paid developers in case such a need arises. Therefore, outsourcing of these projects to third party developers seems like the answer.

Why not?
Having forged a conclusion that there are companies out there which are looking for application development companies, so why not start one themselves? Why not indeed! And so, planning was being carried at “exotic” locations like McDonald's and Starbucks in Aug 1999. It was agreed then that the company should provide services like Business Process Consulting, Technology Consulting and E-Business solutions to companies with such needs.

Helping you to create a better business
Thus, through the combined efforts of three talented young men, Jeremy Lim, Keith Chia and Lau Kung Wei, HutCabb Consulting Pte Ltd was born on 14th Feb 2000.

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All the drama
Like any dramatic beginnings, there were tears and joy. Similarly, the path that HutCabb has treaded is filled with stories of despair and joy.

HutCabb is mainly made up of computer science graduates. As much as they know about their fields of studies, they soon found out that the software business in the real world is harder than they can fathom. Furthermore, getting supplies from seasoned businessmen was beyond their codes of practice.

Needless to say, these computer experts soon discover that businessmen they are not. Many late night caffeine were consumed in the process of learning how to manage the company's finances and operations, getting sales presentations demo up and looking out for leads.

Popping of the Champagne
Finally, their determined efforts paid off when they clinched projects after projects from multinational companies like PSA, HP and Netlife. With their pride intact, and business contracts to feed them for the rest of the year, HutCabb Consulting lives to continue playing in the software development arena.

Where do they go from here?
Founding partner Keith Chia, who is now heading Business Development, envisioned “the company to be the facilitator of new technology to our clients. We feel that for companies to survive in the future, a lot of collaboration needs to be done. This can involve converting cost centers to profit centers, and creating a network of alliances that can add value to its operations.

"As a young upstart, we are focused on creating lasting relationships with our clients. The more projects we have with our clients, the more excited we are as it is the start of a trusting relationship," he added.

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