Sendo's going back into the Asian market with its new Symbian phone, the Sendo-X. I really don't understand why this isn't bigger news -- it's not as if the UK has any other mobile phone makers, let alone ones that have done the grim fandango with Microsoft (the company that can't reinvent the radio pager) and are still here to defiantly tell the tale. Well, it can't tell it quite yet -- we await the end of the court case for the full skinny on what it's like to slip into the crocodile pond and escape with one's dangly bits intact. Perhaps it's because everybody else is busy shipping new phones and we're all a bit weary of the things, or perhaps it's because the mainstream media really can't bring itself to believe there is such a beast as the native UK mobile phone manufacturing industry. Or maybe Sendo sounds too oriental, or maybe it's because it's concentrated on the cheaper end of the market.
Nevertheless, there it is. The company's profitable, too, and judging from the excited squeaks coming from within Sendo about the Sendo-X ("It's fabulous! Oh, I wish I could show it to you!") it's going to be in with a shout for the posh end. Either that, or the company's been putting something strange in its employees' tea. Well, they do come from Birmingham.
However -- next week, I find out. With luck and a following wind, I get one in my clammy paws and finally find out whether it really is the great new hope or just a great big hype.