Leading SaaS providers
There is now a multitude of SaaS providers, covering all major categories of business software. The selections below are intended to give a flavour of the available variety rather than make any claim to comprehensiveness.
Business Intelligence & Analytics
Business Intelligence (BI) and Analytics software marshals disparate data on past and present business performance, delivers customisable reports and dashboards, and supports informed decision-making for the future. Traditionally deployed in-house (because that's where the relevant business data resided), BI is rapidly gaining a footprint in the cloud. Listed below is a selection of BI vendors. To find more, take a look at GetApp, which lists 83 SaaS BI & Analytics tools available on subscription at the time of writing.
BIME, Birst, BIRT onDemand (Actuate), Cloud9 Analytics, EasyInsight, EdgeSpring, GoodData, Indicee, Information Builders, InsightSquared, Jaspersoft BI Professional for AWS Edition, Lattice, NetSuite (SuiteAnalytics), Pentaho, SAP BusinessObjects BI OnDemand, Sumall, Yellowfin, Yurbi, Zoho Reports
1010 Data, Datameer, Google Analytics, Kognitio, Kontagent, Microstrategy Cloud Express, Mixpanel, PivotLink, Precog, Rosslyn Analytics, SAS (Solutions OnDemand), SpatialKey, Tableau Software, Tibco Spotfire, Trackerbird
There are many ways of collaborating -- ranging from asynchronous document storage and sharing to real-time online video meetings, with many variations in between. That's why collaboration is one of the most heavily populated and fastest-changing SaaS categories. Listed below is a selection of collaboration vendors. To find more, take a look at GetApp, which lists 212 SaaS collaboration tools available on subscription at the time of writing.
Campfire (37 Signals), Centroy, Confluence (Atlassian), Huddle, HyperOffice, IBM SmartCloud for Social Business, Jive, LogMeIn, Moxie, Podio (Citrix), Rebooth (formerly Teambox), SAP Jam (SuccessFactors), Zimbra (VMware), Zoho Collaboration Apps
Acrobat.com (document/form sharing, signing, sending); Agreedo (meeting management); Asana (task management); Collabnet, Rally Software (agile software development); KnowledgeTree (sales document management); RunMyProcess (workflow)
Customer Relationship Management
CRM software, once confined to orchestrating in-house customer information and automating salesforce operations, now encompasses a wide range of social media interactions and other external information sources that help to shape the relationship between businesses and their customers. Salesforce.com was the first big SaaS success story, and it continues to dominate its field. However, there are many other SaaS players in the CRM and related markets, and a lot of merger/acquisition activity. A selection is presented here. To find more, take a look at GetApp, which lists 273 SaaS Customer Management tools available on subscription at the time of writing (118 of which are defined as CRM).
BPMOnline, ClearSlide, HighRise (37 Signals), Infor, Infusionsoft, InsideView, JobNimbus, KANA, LivePerson, Maximizer CRM Live, Medallia, NetSuite CRM+, Parature, Pegasystems (Pega Customer Service Cloud), Really Simple Systems, RightNow (Oracle), Sage CRM, Salesboom, Salesforce.com, SAP (Sales OnDemand), Thunderhead.com One, Workbooks, Zoho (CRM)
Clarabridge (sentiment analysis), Convio (constituent engagement for nonprofits), LiveOps (customer service), Steelwedge (sales and operations planning), SurveyMonkey (customer surveys), UserVoice (customer feedback and helpdesk), Xactly (sales performance management), Zendesk (customer service)
Many SaaS providers offer tools to maximise a company's visibility among its potential customers, retain their attention when noticed and help turn leads into sales. Social media naturally play a big part here, along with more traditional tools like email campaigns and landing page optimisation. Here's a selection. To find more, take a look at GetApp, which lists 184 SaaS Marketing tools available on subscription at the time of writing.
Bizo, Bronto, ConstantContact, Eloqua (Oracle), eTrigue, ExactTarget, Genoo, Hubspot, iContact (Vocus), Kenshoo, Marin Software, Marketo, Moz, Pardot, Publictrac, Responsys, Silverpop, VerticalResponse, Vocus
Campaign Monitor (email marketing), Gagein (sales intelligence tracking), Infusionsoft (SMB demand-gen/CRM/e-commerce suite), MailChimp (email marketing), Unbounce (landing page testing), XYDO (third-party marketing content curation)
The cloud is a natural place to store and track documents, and there are plenty of services available, offering traditional document management capabilities, as well as secure file sharing, file send, online backup and electronic signature functionality. Here's a selection.
Finance & Accounting
Finance and accounting are mainstays of the traditional enterprise software stack, and there are plenty of cloud-based offerings in these areas -- along with services that focus on particular areas such as revenue and expense management. A selection is presented here. To find more, take a look at GetApp, which lists 186 SaaS Finance & Accounting tools available on subscription at the time of writing.
HR software is a fertile area for SaaS providers, encompassing traditional HR functionality, talent management, recruitment tools, workforce analytics and other niches. A selection is presented here. To find more, take a look at GetApp, which lists 194 SaaS Human Resources tools available on subscription at the time of writing.
RoundPegg (culture management), CloudPay (payroll), ZenPayroll (payroll), Echospan (performance management), Work.com (SAP/Rypple; performance management), SelectMinds (Oracle; social recruiting), Replicon (time & expense tracking), TeamSeer (holiday planning and absence management), WhosOff (staff leave planner)
Social Enterprise Tools
One of the buzziest of recent buzzwords, the 'social enterprise' has two major aspects: the use of Facebook-like tools within the enterprise for flexible knowledge sharing and collaboration (enterprise social networking); and the monitoring and management of customer interactions on a variety of public social networks (social media management). Leading examples of both types of service are presented below.
Social media management
Alterian SM2, Brandwatch, Gigya, Hearsay Social, HootSuite, Lithium, Repute-Me, Salesforce Marketing Cloud (Buddy Media + Radian6), Simplify360, SocialAppsHQ, Socialware, Sysomos, ThoughtBuzz, Vitrue (Oracle), Wildfire (Google), Zuberance