Salesforce.com close to Assistly purchase?

Summary:Multiple sources are indicating that Salesforce.com may be close to acquiring Assistly with an announcement slated for the company's Dreamforce conference next week.

Multiple sources are indicating that Salesforce.com may be close to acquiring Assistly with an announcement slated for the company's Dreamforce conference next week.

The rumours of an acquisition of Assistly make sense. For starters, Salesforce is already an investor in the company, which provides a help desk service that integrates customer relationship management and social streams. In a nutshell, Assistly aggregates customer feedback streams from multiple systems and sources.

Salesforce.com has been shopping of late via the acquisitions of Radian6, Jigsaw, Heroku and others.

The purchase of Assistly still isn't a lock, but strategically the acquisition would make sense. Assistly's functionality would wrap into Salesforce.com's Service Cloud nicely. The chatter on the deal is strong enough that it's worth a mention.

Pricing on the deal is still sketchy. Salesforce.com said it wouldn't comment on rumours. Assistly CEO Alex Bard said he wouldn't comment on rumours either, but noted that "we are working on a product integration which we will announce at Dreamforce".

Via ZDNet US

Topics: Legal

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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