Multiple sources are indicating that Salesforce.com may be close to acquiring Assistly with an announcement slated for the company's Dreamforce conference next week.
The rumours of an acquisition of Assistly make sense. For starters, Salesforce is already an investor in the company, which provides a help desk service that integrates customer relationship management and social streams. In a nutshell, Assistly aggregates customer feedback streams from multiple systems and sources.
The purchase of Assistly still isn't a lock, but strategically the acquisition would make sense. Assistly's functionality would wrap into Salesforce.com's Service Cloud nicely. The chatter on the deal is strong enough that it's worth a mention.
Pricing on the deal is still sketchy. Salesforce.com said it wouldn't comment on rumours. Assistly CEO Alex Bard said he wouldn't comment on rumours either, but noted that "we are working on a product integration which we will announce at Dreamforce".
Via ZDNet US