Salesforce.com's annual conference, called Dreamforce, started on a great note for bloggers. Recognizing the growing importance of bloggers in the media ecosystem, the company positioned a blogger VIP section immediately in front of the stage.
If you're interested in enterprise software blogging, this is positive news indeed. Fellow Enterprise Irregular, Vinnie Mirchandani, agrees.
CEO Marc Benioff, begin his introductory speech in pure messianic style:
There's nothing I enjoy more than being here with you. There has never been a better time for cloud computing. It's a time to do more with less. Our mission: transform the industry.
Benioff added that three key aspects of cloud computing trends are multi-tenancy, pay as you go, and elasticity. In digs at both Oracle and SAP, he emphasized that Salesforce.com embraces small and mid-sized companies. Benioff joked these other companies, which he didn't specifically, name, "shake down" their conference attendees.
A key theme for the conference is "platform moving into the cloud." For more details, stay tuned....
[Photos by Michael Krigsman.]