Salesforce.com leads the way at software as a service conference

Summary:Industry experts, executives, and entrepreneurs gathered in Santa Clara for SDForum's full-day "Software as a Service" event. The sold out conference kicked off with a panel, which included CNET founder Halsey Minor, talking about the practical considerations of the burgeoning model.

Industry experts, executives, and entrepreneurs gathered in Santa Clara for SDForum's full-day "Software as a Service" event. The sold out conference kicked off with a panel, which included CNET founder Halsey Minor, talking about the practical considerations of the burgeoning model. (The CIO weblog, also covering the event, has a few notes on this).

A keynote from Marc Benioff, CEO of Salesforce.com, identified the Internet, virtualization, and commoditization as key drivers for software as a service. He explained that utility computing is enabled by these drivers, a combination of cheap communications and democratization. He said that there will eventually be a Salesforce.com desktop environment built from the first on-demand multitasking environment.

"This new on-demand architecture is the company's data management strategy", Benioff said.

Topics: Salesforce.com

About

Christopher Jablonski is a freelance technology writer. Previously, he held research analyst positions in the IT industry and was the manager of marketing editorial at CBS Interactive. He's been contributing to ZDNet since 2003. Christopher received a bachelor's degree in business administration from the University of Illinois at U... Full Bio

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