Salesforce.com to build private label social network for Toyota

Summary:For Salesforce, the Toyota partnership highlights how the company could use Saleforce Chatter to offer private label networks.

Salesforce.com said Monday that it will partner with Toyota to build a private social network, dubbed Toyota Friend. The effort will be built on Salesforce Chatter.

Toyota Friend will be offered in Japan at first and be available on electric vehicles and plug-in hybrid cars in 2012. For Salesforce, the Toyota partnership highlights how the company could use Chatter to offer private label networks. Toyota is partnering with Microsoft and others in an effort to catch up to Ford for in-car technology.

The two companies are also investing in Toyota Media Service Co., which will aim to build a global telematics system. Salesforce will invest 223 million yen (US$2.85 million) into Toyota Media Service Co. with Toyota Motor Corp. investing 442 million yen (US$5.6 million). Microsoft will invest 350 million yen (US$4.3 million) as a partner.

Read more of "Salesforce.com to build private label social network for Toyota" at ZDNet.

Topics: Software, Browser, CXO, Social Enterprise, Software Development

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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