Salesforce.com on Thursday expanded the beta of its Chatter application and launched an exchange built around the effort. The company also pitched a new concept, Cloud 2, which features social enterprise applications.
The move builds on the recent momentum of Salesforce Chatter, which has been described by Salesforce.com chief executive Marc Benioff as a way to make the cloud more collaborative and social. This social cloud — Cloud 2 — is going to be more transactional. In other words, a user's enterprise apps will be 'followed', allowing users to interact as with a service like Twitter.
To expand this social app market, Salesforce.com unveiled the ChatterExchange, an extension of its AppExchange. Chatter Exchange features 12 social apps from the likes of FinancialForce.com, Appirio, CA and others, according to a statement.
For more on this story, see Salesforce.com ramps Chatter beta; Launches social enterprise app exchange on ZDNet.com.