Salesforce picks up Radian6 for US$326M

Summary:Salesforce.com acquired Radian6, a social media monitoring service, for US$326 million in cash and stock.

Salesforce.com on Wednesday said it acquired Radian6, a social media monitoring service, for US$326 million in cash and stock. 

The deal, which is expected to close in the quarter ending Jul. 31, gives Salesforce technology to monitor, track and analyze social media across properties like Facebook, LinkedIn, Twitter, YouTube and other sites. Radian6, which counts GE, Dell and UPS as customers, will bolster the technologies included in Chatter and other Salesforce properties.

Radian6 will fall under Salesforce's CRM (customer relationship management) unit.

Read more of "Salesforce buys Radian6 for $326 million, enters social media monitoring" at ZDNet.

Topics: Software, Apps, Browser, CXO, Enterprise Software, IT Employment, Legal, Social Enterprise

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.