Salesforce on November 3 announced the launch of Lightning Partner Community, a new component to the Salesforce Community Cloud.
According to the CRM giant, Lightning Partner Community is designed to help businesses and their partners accelerate sales. Essentially, the Lightning Partner Community extends the sales, CRM, and AI tools a business is using to its resellers, franchisees, and channel teams.
For instance, businesses can now offer customers a branded user experience across devices via Lightning, access to artificial intelligence services via Salesforce Einstein for partners, and extend CRM records for sales opportunities.
"Companies have the ability to accelerate growth if they create a partner ecosystem that can act like an extension of their sales team," said Mike Micucci, GM and SVP of Salesforce Community Cloud. "With the new Lightning Partner Community, companies can now arm partners with the world's smartest CRM, helping them close more deals faster."
First unveiled in 2013, Salesforce's Community cloud lets companies provide their customers access to their account information, deliver online self-service, or enable purchases. It's also used to help partners target leads or let employees collaborate on projects.
The Community cloud was revamped in June to incorporate Salesforce's Lightning framework to make the platform more mobile friendly and personal based on profiles.
Salesforce said the Lightning Partner Community is generally available today with the Partner Community Cloud License.