Salesforce sets sights on Europe

Summary:The company is eyeing international expansion, especially in the EU, chief operating officer George Hu has said is looking to scale its business as it lands larger enterprise software deals and eyes international expansion.

George Hu, chief operating officer of Salesforce, speaking at a Wells Fargo technology conference on Wednesday, made the following points: The company has organised around enterprise and SME sales. Ultimately, Salesforce sees itself as the front-end system of record, or "system of engagement." Social enterprise projects are driving more high-level engagements with the C-suite.

More broadly, Hu's speech revolved around international expansion. Today, Salesforce has a lot of traction in two countries — the US and Japan. In the future, Salesforce is eyeing the EU. "I think given what is happening in Europe in aggregate right now, we are doing as well or better than anyone else frankly in the market," he said. "We see huge opportunity there and I just really believe in the strategy and I think we are seeing the returns of it."

For more on this ZDnet UK-selected story, see Salesforce eyes international expansion one country at a time on

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Topics: Tech Industry


Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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