Samsung and US bicycle company Trek to peddle fitness products

Summary:Samsung Electronics inks cooperation deal with US cycling giant Trek to strengthen and market the fitness features of its products, reports ZDNet Korea’s Jeong Heon-jeong.

The world’s largest handset maker has signed a memorandum of understanding (MOU) with Waterloo, Wisconsin-based Trek through to 2015.

samsung-trek-partnership
Trek and Samsung: pedalling bikes, peddling fitness devices

Samsung will become the official sponsor of Trek's professional cycling team, Trek Factory Racing. Its smartphones and wearable devices will be used during the team's training, and cyclists' feedback will be applied in development of future products, Samsung said.

The Galaxy S5 handset, and Samsung Gear 2 and Samsung Gear Fit smart watches will be used to check the condition of cyclists. Galaxy Tab tablets will be used to collect data and analyze cycling routes.

The 2014 Tour de France which started at Leeds, England on July 5 is the first competition where the Trek team competes with Samsung’s backing.

The Korean electronics giant will also discuss ways to apply mobile technologies on high-quality bicycles in the future.

“We will be able to strengthen sports-focused features for both professional and casual cyclists with this deal,” said a Samsung spokesman. 

Source: ZDNet Korea (zdnet.co.kr)

Topics: Mobility, Korea

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