Samsung Electronics' US sales account for over a third of global revenue

Last year, sales in the US increased due in part to the popularity of the Galaxy smartphone series, while sales in Europe and China declined.

Samsung Electronics saw sales in the United States increase to 68.9 trillion won ($60.2 billion) last year -- about 34 percent of 200.7 trillion won in revenue worldwide -- while sales in Europe and China decreased, according to the company's 2016 Sustainability Management Report released to local media on Sunday.

The report showed the growing importance of Samsung's US operations. Sales in the US as a proportion of its worldwide operations inched up to 34 percent from 33 percent in 2014, and 30 percent in 2013. Sales there now represent more than one third of Samsung's global sales thanks in part to the growing popularity of their flagship Galaxy smartphones.

In Europe sales declined for the tech giant. European sales, including the Russian dominated Commonwealth of Independent States, last year accounted for 19 percent of the company's business worldwide (about 38.6 trillion won), down from 21 percent in 2014 and 23 percent in 2013.

A similar story can be seen in China. Last year sales there accounted for about 15 percent of the total worldwide, about 31 trillion won, down from 16 percent in 2014 and 18 percent in 2013 in the face of strong competition from local Chinese handset makers such as Huawei, Oppo, and Vivo.

South Korea accounted for just 10 percent of total sales in 2015 for Samsung, a indication of the global nature of the tech giant. It has maintained that figure for the past three years.

By division, Samsung's IT & Mobile Communications division saw its sales ratio drop to 46 percent last year from 54 percent in 2013; Device Solutions increased its share of total sales to 21 percent in 2015 from 14 percent in 2013 on the strong performance of its memory business; and Consumer Electronics sales inched up to 21 percent last year from 20 percent in 2013.

The Galaxy S7 and S7 Edge helped the firm post its highest profits in mobile in two years for the first quarter.

Source: ZDNet.co.kr

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