Samsung hopes more developers engage to create new edge features
Samsung will continue to expand application of its edge display on future flagship phones and hopes more developers will engage in developing features for it, the company's mobile boss has said.
"When we applied the edge feature for the Galaxy S6 [last year], there was the problem with our yield rate and diverse reactions to it depending on region and consumer," said DJ Koh, president of Samsung's mobile division, at a press conference at the sidelines of the Unpacked event for the dual-edged Galaxy Note 7.
"But as time went by, consumers showed more and more strong positive reactions to its differentiated design and good grip," he said. "So we thought, if we could deliver ease of use and differentiated UX for the Note 7's edge, we could make the edge a prime identity for our Galaxy series."
"We've improved ease of use and grip, but most importantly, we need more third-party developers to jump on the edge. We have a basic understanding with Google that we will move in this direction. For flagship phones, the portion of edge will be expanded going forward," he added.
Samsung first applied edge display technology to the Note Edge, launched together with the Note 4, in 2014, which had one curved side.
Since the Galaxy S6 series launched earlier last year, it launched three phones with both sides curved -- the Galaxy S6 Edge, the Galaxy S6 Edge Plus, and the Galaxy S7 Edge -- making it a key feature that differentiates the company's phones from its rivals.